Isn’t social media just a space for posting your holiday snaps and tagging your friends in hilarious videos? You might be asking yourself that, especially when you’re trying to figure out how a social media strategy fits into your business plan. Honestly, I get it. 

Social media marketing has exploded over the last decade. It’s no longer just about catching up with old friends. It’s become a thriving community space, a launchpad for businesses, and even a career path in itself. Remember when the term “influencer” would have drawn blank expressions from your friends and family? Now, it’s a legitimate aspiration for so many.

We’re seeing start-ups launch directly on Instagram, virtual events happening on Facebook, and new niches being carved out on TikTok. It really is a whole new world!

Now, let’s be real, I’m not suggesting you need to be everywhere at once. In fact, that’s a recipe for burnout and you have a day job, right? Instead, the crucial questions I urge you to ask yourself are: 

• Do you know where your target audience hangs out online? 
• Are you meeting them there? 
• Are you building genuine connections?

And here’s where it often gets tricky for many small businesses. You might be thinking, “Okay, I need a Social Media Manager” but then the reality hits. The costs of hiring, training, and all those extra employment expenses? It’s a daunting list, especially for independent businesses in the UK. Trust me, I understand the budget constraints.

It’s not all doom and gloom; I’ve got some good news: you don’t have to navigate this new world alone. This is exactly why I created Chapter 35. I’m here to offer expert social media support tailored to the unique needs of your business and, crucially, your budget.

Imagine this: a social media strategy that actually works for your business, without breaking the bank. Imagine someone who understands the challenges you face and can help you build a genuine online presence. That’s what I do.

Let’s have a conversation. Let’s figure out which platforms are right for you, what kind of content will resonate with your audience, and how to turn those connections into real results. Because, at the end of the day, social media isn’t just about posting; it’s about building relationships.

And that’s where Chapter 35 comes in. I’ll craft a package that fits your business and, most importantly, your budget. Let’s brew up some success together. 

Ready to get started? Reach out today, and let’s make your social media work for you.